Note: There are two types of keyword clouds. This article is about the Word Cloud, which is a dynamic report for exploring keywords found in reviews. The other type of keyword cloud is called the Question Cloud and is a dynamic report for exploring keywords found in Q&As.
To explore trending keywords at a higher level, such as by brand, retailer or product category, go to Word Analytics within the REPORTS tab.
REVIEWS.ai uses natural language processing to automatically tag keywords by sentiment (positive, neutral and negative) found in all reviews and Q&As for products in your account.
These automatically applied keywords can be seen for any individual review on the REVIEWS page and on a product’s PRODUCT DASHBOARD. Also on the PRODUCT DASHBOARD, you can explore trending keywords for an individual product using the Word Cloud.
On a product’s PRODUCT DASHBOARD, the Word Cloud is found on the right hand side. The Word Cloud displays automatically discovered trending keywords from reviews, with the most mentioned keywords in the largest font. Trending keywords are grouped by sentiment, positive and negative indicated by the sentiment emojis and based on the selected time period: 7 days, 30 days, 1 year or custom date range.
To explore details about a keyword, click on a keyword to open up the Word Tree view.
On the Word Tree, all sentences mentioning a selected keyword are displayed.
Filter the report to show keywords for a specific type of review, such as Verified Reviews. The default Word Tree view displays the common terms that appear both before and after the keyword itself. And just below the tree, you can see how many times this keyword appears in reviews, and the percent of positive or negative reviews that contain the term. In this example, you can see the note at the bottom, showing the keyword “warranty” is listed in 12% of all negative reviews across all retailers.
Use the icons at the top to anchor sentences going forwards or backwards. This gives you powerful context about the trending keyword found in reviews.
If we click the back anchor icon, it will display words in sentenced before the keyword:
Hovering over a word that appears before or after the keyword shows how many times the word appears in that specific order. This helps to target customer problems that, once solved, should reduce the appearance of the keywords.
Each term before or after the keyword can also be clicked, which enables you to drill down to see exactly how the keyword is used in each review.
Just below the Word Tree is a list of all of the reviews that include that keyword. (You may have to click a “read more” link to see the entire review.) The keyword will be highlighted, and any other common keywords will be listed as well.