Have you ever discovered a product listing with image and content changes you didn’t initiate? Or discovered a listing with deleted reviews? Or launched a new product and checked it many times to see if the very first review was positive or negative?
REVIEWS.ai automatically serves you strategic alerts for your products so you can rest easy. 🎉
Quick article overview
There are two alerts reports:
1. Alerts
2. Content
Both are found under the ALERTS tab in the top banner navigation.
In this article, we will look at both alert reports and how they will help you enhance the management of your product listings.
Alerts
First go to ALERTS in the top banner navigation, then select Alerts.
Like other pages in REVIEWS.ai, this report has a search bar that allows you to customize the report by time frame, product tags, product categories, retailers and brands.
The filter that is unique to only this report is Alert Type. This drop down lists all strategic alerts automatically found for you by REVIEWS.ai. By default, the report displays all Alert Types, but you can select a single alert type as desired.
When the desired filters are selected, click CREATE to generate the report. Clicking CLEAR resets the filters.
Here is a list of all Alert Types and how they help you:
1st review: When a product’s first review is posted.
Why it matters: Average star ratings directly impact sales. When a new product is launched, the star rating is more volatile and requires closer monitoring. If the first review (or first several) are really low, you may want to take corrective action by assigning incentivized reviews through a retailer product sampling program: Amazon (Vine), Seed (Home Depot), or Spark (Walmart).
5 negative reviews: When a product receives 5 consecutive negative reviews in a row.
Why it matters: This may be an indicator of a negative trend to further investigate in Graphs & Charts and Word Analytics.
Vine: When Vine reviews post on Amazon product listings. (For Amazon marketplace sites only.)
Why it matters: These reviews are initiated by you if you’re participating in a retailer product sampling program (such as Vine, from Amazon). When applicable, tracking when these reviews are posted is important.
Photo / Video Included: Negative reviews that include photos or videos.
Why it matters: Reviews with photos and videos often get viewed more than average by shoppers. Seeing negative reviews of your product with visuals is important so your team can take needed action quickly to fix the product, offer customer support and/or update product listing details as needed.
Gained / Lost reviews: When a product listing has a sudden change in the total number of reviews. For example, if a product previously had 1,000 reviews and now has only 900, this alert indicates the number or reviews lost and the average star rating impact.
Why it matters: It is possible for product listings to have reviews deleted or lost when merging skus into a single new parent listing or separating skus into their own listings. It is also possible for reviews to simply be deleted for no apparent reason.
REVIEWS.ai retains all reviews in our database after they have been discovered. That means when reviews are deleted, you can still find them by exporting all reviews for that product from Graphs & Charts, then filtering by “inactive reviews”. These reviews can then be sent to the retailer with a request to have them reinstated on the product listing.
Keywords: Alerts are generated when a review includes standard negative terms such as “fake,” “broken,” “counterfeit,” “lost,” “missing,” or “customer service”.
Why it matters: These keywords may indicate a trend to research further for this specific product. Use the Word Cloud to get more context of what customers are saying about this keyword.
Links Missing: When a new product is added to REVIEWS.ai, but has no product links.
Why it matters: This may indicate a product that needs retailer product links added. Go to the PRODUCTS page to add retailer links so the system can begin tracking review data for the product.
Product Not Found: When a retailer URL is not longer working.
Why it matters: If a retailer URL is broken, tracking review data for that product on that retailer stops. Acting on these alerts by updating the retailer URL will resume review tracking. Reference the article Add Retailer URLs to Products to see how to update a retailer URL for an existing product.
Category Ranking: When a product’s category ranking changes, up or down. (For Amazon marketplace sites only.)
Why it matters: Category ranking correlates with sales. Better rankings equal better sales. It is important to track the ranking of products over time.
Stock: When a retailer site lists a product as “out of stock” or “low on stock.”
Why it matters: This may be an indicator to share with your supply chain team and ecommerce team to make product ordering and pricing adjustments.
Rating: When a product listing has a significant average star rating change that results in a visual half-star change. (For Amazon marketplace sites only.)
Why it matters: Half-star changes correlate with large sales changes, for better or worse. Being aware of when these key rating changes happen is important. For more info, check out this article: Amazon Begins Displaying Numeric Average Star Ratings In Search Results
Content Alerts
The second alerts report is found by going to ALERTS in the top banner navigation, then selecting Content.
Here, REVIEWS.ai generates an alert for any type of content change on a product listing.
In the example above, we see two types of alerts: “Images” and “Bullet Points”. Clicking “View” on the “Bullet Points” change opens this view:
We can see the two different dates, and the top of the report and the highlighted bullet points that changed. In this example, we see that the listed bullet points were removed from the listing as of 2/22/23.
By copying the product listing URL from the top of the report and pasting it in a web browser, we can confirm the bullet points are no longer displaying on the product listing.
TIP: When a content change has occurred that you did not initiate, you can share this documentation with the retailer to get it fixed as needed. Checking the Content Alerts frequently will help you avoid costly unintended content changes that damage sales and ensure superior management of your product listings and better control the content that is displayed.